Why Your Facebook Ads Keep Getting Rejected, and How to Fix Them

Learn how to fix your rejected ads on Facebook or Instagram

  • Facebook login page with fields for email or phone number and password, and options to log in, create a new account, or forgot password.

    1. Find Your Rejected Ad(s)

    Find this through your ads manager to take note of all rejected ads. Further instructions are listed below.

    Learn How
  • Desk with magnifying glass, black notebook with a white sticky note, yellow pencil, and metal desk accessories on a white surface.

    2. Find Out WHY Your Ads Has Been Rejected

    Meta will tell you which rule your ad violated if you know how to look. It’s common for Meta to make mistakes, so you must look into it yourself as well.

    Learn How
  • Person holding a smartphone displaying the Instagram login page on the screen.

    3. Fix Your Rejected Ad!

    Once you know which rule is being flagged, you’ll have a better idea on how to fix it. Below gives you a step-by-step. Don’t skimp, read each word!

    Learn How

1. Find Your Rejected Ad(s)

Screenshot of an advertising campaign management dashboard showing campaign details, ad sets, and options to create, duplicate, or edit campaigns.

Do all of this through a computer, not your phone!

A. Go to https://adsmanager.facebook.com/adsmanager
B. Make sure you’re in the right account (highlighted below, top left).

Screen capture of an online advertising platform dashboard showing options to create, duplicate, edit campaigns, with tabs for campaigns, ad sets, ads, and a list with campaign details including delivery status.
Notification window indicating ad rejection with a 'Rejected' status and a message about non-compliance with advertising policies.

C. Hit the checkbox next to “Campaigns” to select all.

D. Click on “Ads” to view all of your ads, scroll until you find your rejected ones.

E. Hover over actions > rejected. Hit the dropdown arrow, then click on “Go to Business Support Home.”

F. On the next page, find your ad that was rejected.

A digital table showing advertising campaign details with three rows, the highlighted row has a yellow background and includes the text 'PR_40% OFF (Copy Focused)'. The campaign is titled 'Live Event 2026 - Black', associated with 'Financial and Insurance Products and Services', scheduled to run since December 2, 2025, with a 'Take action' button.

At the time of writing this, there is a glitch on the Business Support page!!!

The ones that appear with images, such as this one below, are typically the ones that have been rejected. The ones without images are typically not rejected.

See the image below. Notice how there is an image next to the third ad listed? This is the ad that has been rejected out of the three.

2. Find Out WHY Your Ad Has Been Rejected

Table showing three online ads for a live event 2026 with discounts. The third ad has a green and yellow "Take action" button.
Screenshot of a rejected ad notification stating 'PR_40% OFF (Copy Focused) - Copy 2' with a link to the ad and reasons for rejection, including a highlighted section asking 'Why this happened' and an explanation that the ad promotes financial products, which violates policies.

Do all of this through a computer, not your phone!

A. On the same page as above, click on Take Action next to your rejected ad.

B. Under “Why this happened,” it will tell you the reason why your ad has been rejected.

NOTE: IT IS COMMON FOR FACEBOOK TO REJECT ADS THAT ARE NOT VIOLATING ANY RULES.

YOU MUST CHECK THIS YOURSELF TO SEE IF YOUR AD IS VIOLATING A RULE OR IF FACEBOOK IS BEING DUMB.

C. Click on “see rule” to assess the rule of why your ad is being rejected.

D. Evaluate if your ad has broken the rule listed.

3. Fix Your Rejected Ad!

Do all of this through a computer, not your phone!

If you think your ad violates any rules: you must edit the ad to follow the rules and try running it again.

There is usually always a way to get your ad up and running again!

Screenshot of an ad rejection notice stating the ad promotes financial products and services, classified under Discriminatory Practices policy, with options to request review or fix issue.

If you think your ad is not violating any rules or if you’re unsure: request a review and choose “I believe my ad follows your policies.”

You should hear back on if your ad passed this review in a couple of days.

This puts your ad through another, more manual, review. Typically, if your ad isn’t violating a rule, this will fix the issue (but not always).

Screenshot of a web form titled 'Why are you requesting a review?' with four options, and the third option ('I believe my ad follows your policies') is selected. There is a message below the options explaining that the case will be reviewed again, and a 'Submit' button at the bottom.

NOTE: You can always check the status of your account at https://www.facebook.com/business-support-home
(Make sure you’re in the right account and then click on “view account”)

We’re Here to Help!

If you’re still having issues, we can help diagnose and fix your ads!


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